Board Game Business Podcast

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Syndication

Today we talk about designing and publishing games for a particular market. Here are some of the topics/questions we cover:

  • What's a target market?
  • Which markets are commonly considered in the board game industry?
  • Identifying the market that's right for your game.
  • Should I use elements to my game to fit a particular group of consumers?
  • Do publishers have a specific market in mind when they are scouting games?
  • How do things like ease of play and length of play factor into a market segment?
  • Should I design a game for a specific market?
  • Should designers put their target market on their sell sheet?
  • Are there specific conventions where you'll find publishers for specific markets?

 

Direct download: BGBP056.mp3
Category:general -- posted at: 7:34pm PDT